Branding 101: Let’s Talk Logos

Jun 23

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

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5 Black-Belt Worthy Karate Promo Products

May 17

Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...

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Bamboo: It's Not Just for Pandas!

May 3

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

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How Promo Products Can Tell Your Brand's Story

Apr 3

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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12 Perfect Pediatric Products for Babies

Aug 31, 2025

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

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6 Products to Welcome Students Back to School

Aug 9, 2025

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

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It's Party Thyme: 7 Products for Plant Lovers

Jul 11, 2025

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

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What Makes Gen Z Tick?

Jun 19, 2025

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

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Make Your Brand the Life of the Party: Summer Marketing Ideas That Work

Jun 2, 2025

Summer Promo Ideas That Work | Impressions In Print Make your brand stand out at summer events with custom promo products. Discover trending giveaways for golf tournaments, festivals & more. Su...

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How We Lift Brands (and Spirits!)  The Impressions In Print Story

May 21, 2025

At Impressions In Print, We Believe in Joyful Branding Look at those smiles. That energy. That unapologetic sense of fun. That's not just a photo-it's who we are. At Impressions In Print, Inc...

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Lead a Healthier Lifestyle With These 6 Promotional Products

Apr 16, 2025

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

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Real Talk: Why NOW Is the Time to Keep Marketing (and How to Do It Smarter, Not Harder)

Apr 9, 2025

Real Talk: Why NOW Is the Time to Keep Marketing (and How to Do It Smarter, Not Harder) If you're a small business owner, entrepreneur, or franchisee, chances are you'...

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"The Elephant in the Marketing Room (And Why It Matters)"

Apr 9, 2025

How Do You Explain Marketing? Marketing is one of those words that gets thrown around a lot-and honestly, it's one of the most misunderstood parts of running a bus...

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Why Tangible Marketing Still Works: 7 Proven Ways Promo Products and Branded Apparel Outshine Digital Ads

Feb 22, 2025

Why Tangible Marketing Still Works: 7 Proven Ways Promo Products and Branded Apparel Outshine Digital Ads In a world dominated by digital marketing, businesses are constantly battling for atten...

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6 Products to Show Your Support for Breast Cancer Awareness

Feb 12, 2025

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

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A Marketer's (Tiny) Guide to Promo at Trade Shows

Jan 23, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

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How to Create Buzz Around a Launch With Promo Products

Dec 23, 2024

So, you're launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch ...

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What’s Up With Unboxing Videos? The Trend You Must Try

Dec 1, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Your Guide to Decoration Methods: Part 1

Nov 2, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

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Craft the Perfect Trade Show Swag Bag

Oct 12, 2024

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

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6 Products to Grow Your Business!

Jul 10, 2024

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

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Yes, There's a Difference: Everything You Need to Know About Pens

Jun 11, 2024

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

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6 Products to Include in Every Holiday Gift Basket

Oct 13, 2023

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

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Sustainability & Environmental Responsibility: Why it Matters

Feb 28, 2023

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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Take a Hike! 6 Products to Help you in the Great Outdoors

Dec 17, 2022

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

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6 Benefits of Customer Loyalty Programs

Aug 21, 2022

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

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Your Brand Is Your Business - Market It!

Jun 23, 2022

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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The History of Promotional Products

Jun 15, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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6 Purr-fect Promo Products for Cat Lovers

Apr 17, 2022

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

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Reusable vs. Disposable Items

Feb 11, 2022

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cu...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Nov 8, 2021

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

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How to Put Together an Onboarding Kit

Oct 25, 2021

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

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Your Guide to Promo Hats

Sep 12, 2021

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

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5 Products That will Send you Over the Moon and out of This World

Aug 13, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

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Using Customer Profiles to Find the Perfect Promo Products

Jun 23, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Feb 28, 2021

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

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Generation Z vs. Millennials: What’s the Difference?

Feb 21, 2021

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

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A Quick Guide to Promotional Bags

Feb 13, 2021

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products – an...

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Take it To-Go: 8 Restaurant Takeout Essentials

Jan 9, 2021

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

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6 Fun Products for Keeping Kids Occupied at Home

Dec 18, 2020

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Nov 11, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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Case Study: Keep it Cooler

Sep 22, 2020

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

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4 Steps to #Winning Social Media

Sep 14, 2020

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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Graphic Design Terms Everyone Should Know

Aug 2, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Case Study: Thank You for Spooning

Jun 27, 2020

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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Case Study: This Promotional Product is in the Bag

Apr 9, 2020

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Swing, Batter! The Best MLB Promotions

Feb 25, 2020

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

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Case Study: Hay, Where'd You Get That Tote?

Dec 30, 2019

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors...

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10 Tweetable Quotes for Motivation

Dec 15, 2019

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

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Your Guide to Drinkware

Oct 4, 2019

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...

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Relax and Unwind With These 10 Promo Products

Sep 6, 2019

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

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6 Retro Products That Are a Blast From the Past

Apr 1, 2019

No matter what decade you think of when you think of “retro products”, you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business c...

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16 Ways Color Affects Your Branding and Marketing

Mar 25, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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Our Top 10 Favorite Eco-Friendly Products

Mar 3, 2019

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

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5 Invaluable Marketing Books to Help Grow Your Brand

Feb 24, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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5 Fail-Proof Ideas for Your Business Instagram

Feb 17, 2019

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Branding 101: What Makes a Brand Powerful

Oct 26, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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